BUILT—BY NHAFounder / Creator / Builder
Sary Sopanha · Built-By Nha · Cambodia

I build attention
into business.

Founder of Naga Group. Connecting business, creativity, and technology to build digital brands with a purpose.

Independent thinking.
Connected execution.
06Businesses
under Naga Group
Scroll to explore
BUSINESS + MARKETING + DESIGN + TECHNOLOGY
01 / The person behind the work

A businessman.
A creator.
A builder.

Hello, I’m Nha.
5 yearsSelf-directed online learning.
Business, creative & technical experience.

Many disciplines.
One entrepreneurial mindset.

I’m Sary Sopanha, known as Built-By Nha—a Cambodia-based entrepreneur, digital marketer, designer, and creator. I build brands at the intersection of attention, digital commerce, and technology.

As the founder of Naga Group, I bring together six businesses across digital marketing, premium apps, game top-ups, and gaming services. My work moves between the big-picture business plan and the practical details of content, design, customer experience, and delivery.

What drives me

Turning ideas into useful services, creating opportunities, and building something with long-term value.

How I work

Understand the customer. Define the offer. Build the experience. Test, learn, and improve.

My perspective

Creative work and technical thinking belong in the same conversation as pricing, operations, and business growth.

02 / The business ecosystem

Six brands.
One shared ambition.

Different audiences and focused services, connected through Naga Group. Explore each business for its purpose, service focus, and my role.

Naga Group NG logo
Parent company

Naga Group

The company behind my digital businesses. A connected portfolio spanning marketing, digital products, and gaming commerce.

Founder-ledDigital businessesBased in Cambodia
Explore Naga Group
ND01 / Digital marketing

Norea Digitals

Digital promotion and social media services, helping customers access marketing support through a simpler digital experience.

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Social promotion · Customer support · Growth services
NV02 / Digital marketing

Nova Digitals

A digital service brand focused on connecting customers with social promotion and online marketing support.

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Social services · Content-led marketing · Digital delivery
JD03 / Digital marketing

Juice Digitals

Digital marketing services and promotion packages, with a focus on accessible ordering and customer communication.

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Promotion packages · Telegram commerce · Customer experience
VS04 / Digital commerce

Veha Store

A multi-service digital store bringing together SMM services, game top-ups, and premium app offerings.

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SMM · Game top-ups · Premium apps
DS05 / Hay Day commerce

Daisy Store

A specialist store for the Hay Day community, built around game items and a focused customer experience.

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Hay Day items · Community · Game commerce
NS06 / MLBB commerce

Norea Store

A gaming store for Mobile Legends account offerings and MLBB-related services.

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MLBB accounts · Game store · MLBB services
03 / Skills & creative disciplines

Business instinct.
Creative range.

Five years of self-directed learning across nine disciplines. Explore each skill to read my story, knowledge, and practical focus.

5 years · Self-taught
01 / Business

Business & operations

Turning an idea into a business people can use. I connect the offer, pricing, delivery process, and customer experience.

Offer developmentPricing & marginsTeam coordinationCustomer experience
Read my story
5 years · Self-taught
02 / Marketing

Marketing strategy

Finding the right audience and giving them a clear reason to take action. My work connects content, promotion, and the customer journey.

Audience researchCampaign planningBrand positioningConversion thinking
Read my story
5 years · Self-taught
03 / Design

Visual design

Building a recognizable visual language for digital brands—from logos and promotional posters to clean, usable website interfaces.

Brand identityPoster designUI directionVisual storytelling
Read my story
5 years · Self-taught
04 / Content

Content creation

Shaping ideas into content that earns attention. I work on hooks, scripts, video concepts, and creative direction for social platforms.

Video conceptsScriptwritingCreative directionShort-form content
Read my story
5 years · Self-taught
05 / Computer Science

Computer science & development

A builder’s approach to technology: understanding how websites, bots, and digital workflows connect, then using them to solve everyday business problems.

Web developmentTelegram botsWorkflow automationProblem solving
Read my story
5 years · Self-taught
06 / Cybersecurity

Cybersecurity

An interest in ethical security and safer digital systems. I focus on responsible learning, account protection, and thinking carefully about access and data.

Ethical securityAccount protectionAccess awarenessSecurity fundamentals
Read my story
5 years · Self-taught
07 / Entrepreneurship

Entrepreneurship

Creating new opportunities and learning through execution. I test ideas, refine the offer, and build brands with a purpose within a wider business group.

Idea validationBusiness modelsPartnershipsBrand development
Read my story
5 years · Self-taught
08 / Digital Marketing

Digital marketing

Making digital promotion accessible to customers in Cambodia. I work with social campaigns, TikTok promotion, Telegram funnels, and performance-led iteration.

TikTok promotionSocial campaignsTelegram funnelsPerformance review
Read my story
5 years · Self-taught
09 / Digital Creator

Digital creation

Combining design, content, and technology into useful digital experiences. I move between the creative idea and the systems that bring it to life.

Digital productsInteractive experiencesCreative technologyBrand content
Read my story
04 / From idea to execution

Build with intention.
Improve with evidence.

01

Understand

Start with the customer, the problem, and the value a service should deliver. Give every brand a clear purpose.

02

Create

Translate the offer into identity, content, and a usable digital experience. Make the message clear and consistent.

03

Connect

Bring promotion, ordering, customer support, and delivery together so the business works as a whole.

04

Refine

Review the response, learn from customer feedback, and improve the offer and workflow through practical iteration.

05 / Working together

Good ideas deserve
good execution.

I’m interested in business partnerships, digital brand development, marketing projects, and creative collaborations that connect a clear idea with a real customer need.

Business & partnerships

New ventures, service ideas, and collaborations across the Naga Group ecosystem.

Marketing & creative

Campaign direction, brand identity, promotional visuals, and content concepts.

Digital experiences

Websites, Telegram-based workflows, and practical automation for digital services.

06 / Let’s connect

Your next idea.
Our next conversation.

Tell me what you’re building, who it’s for, and where you want to take it.

Built-By Nha / In depth